My Objectives

Examples of objectives. Check the ones you feel will impact your business.

	Strengthen time management habits to generate more income and more personal time
	Establish and implement a proven referral system that generates consistent flows of quality referrals from clients, prospects, and networks
	Evaluate the client base to identify best opportunities for profitable growth, cross-selling, and referrals
	Position yourself as "The Expert" in a profitable target market and build a dominant position
	Strengthen bonds with your most profitable clients in order to retain, expand, and replicate the relationships
	Develop and execute a written marketing plan to capitalize on the opportunities
	Establish and implement consistent service standards that distinguish you and forge strong client loyalty
	Leverage staff and time management systems to assure consistent prospecting and effective client service
	Increase the effectiveness and profitability of client and prospect meetings
	Streamline internal operations to free up the sales executive's time and develop better controls
	Make referrals the sales executive's most profitable prospecting strategy and primary source for growing and upgrading the client base
	Increase prospecting effectiveness and minimize the cost, wasted time, and frustration of mass-mailing, cold calling, and seminars
	Identify high-profit target markets and implement a marketing strategy to become the dominant player
	Maximize the value of networking activities and use of professional associations
	Strengthen the sales executive's own listening effectiveness and personal selling style to enhance relationships with clients and prospects
	Accelerate the sales executive's personal and professional growth through a targeted development plan and implementation of personal change projects

Payoff from Reaching Objectives
Over the next two years, what's the potential payoff from achieving these goals?
Roughly estimate the impact for you - financially, market position, emotionally, stress level, fulfillment etc. What is your initial guess?

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